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Provides marketing services to assist industry in the identification, development
and promotion of domestic and international market opportunities. Also provides
timely and accurate marketing information through ongoing market research and
timely and accurate dissemination of information to industry clients.
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Promotes increased awareness and interest in the Province's Agrifoods industry
(Agri-Food Awareness Program)
and promotes increased sales of local agrifoods products through the development of
promotional programs and participation in fairs, exhibitions and trade shows.
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Facilitates the development of value-added products through client consultations
in collaboration and cooperation with other government departments, agencies
and industry organizations.
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